Chapstick / Your Lips V The World

In 2017 we chose 3 top selling products to connect to each target in a different way. Tus labios vs el Mundo” - “Your lips v the world” -  want to challenge any and insecurities. Concept: Age, tired and rejection can all be fought when your lips have the confidence to knock down doors.

Year : 2016

Platforms used: Facebook - Instagram

Client: Pfizer Colombia ChapStick® Colombia

Agency: Ogilvy & Mather Colombia

Director Creative : Lupas Celis / Gabriel Escobar

Junior Art Direction / Designer : Andrea Cuervo