Chapstick / Your Lips V The World
In 2017 we chose 3 top selling products to connect to each target in a different way. Tus labios vs el Mundo” - “Your lips v the world” - want to challenge any and insecurities. Concept: Age, tired and rejection can all be fought when your lips have the confidence to knock down doors.
Year : 2016
Platforms used: Facebook - Instagram
Client: Pfizer Colombia ChapStick® Colombia
Agency: Ogilvy & Mather Colombia
Director Creative : Lupas Celis / Gabriel Escobar
Junior Art Direction / Designer : Andrea Cuervo