H E I N E K E N - N A B

For this campaign different scenarios were illustrated, the 6 different kinds of non-alcoholic beer and Radler, the channel the creative are instagram and facebook in a sequence of animation of 6 seconds and loop.

The concept of this campaign is to involve the product in "abstract situations of daily life" in which it can be imagined that beers are protagonists of the same scenarios beyond our sight. Elements such as the water float behind to beer is who is enjoying the pool & copy mean "SOAK UP THE FLAVOUR WITH GOLDEN BLONDE BEER", a beer taking a running in the park and drinking a few drops of citron copy means & copy means "SAY CIAO TO AMBER CITRON RADLER".

They are an excellent way to set your brand apart from the rest, push brand awareness, and immediately trigger association with your brand.


Client: Heineken

Agency: 180KINGSDAY Amsterdam

Platforms used: Website, Facebook, Instagram

Art Direction / Illustration / Animation: Andrea Cuervo

Animation Support: Thomas Smit

Year : 2018


Cover_03.png
 
IMPOSSIBLES MAKES THE IMPOSSIBLE, POSSIBLE   The Impossibles double dark IPA 0.0%

IMPOSSIBLES MAKES THE IMPOSSIBLE, POSSIBLE

The Impossibles double dark IPA 0.0%

001_02-.jpg

SOAK UP THE FLAVOUR WITH GOLDEN BLONDE BEER   Golden Sun Blonde Beer IPA 0.0%

SOAK UP THE FLAVOUR WITH GOLDEN BLONDE BEER

Golden Sun Blonde Beer IPA 0.0%

001_08.png

BITTERSWEET AND MORE CRAFTY RADLER TASTE   Amber Citron 2% ABV

BITTERSWEET AND MORE CRAFTY RADLER TASTE

Amber Citron 2% ABV

001_07.png

BE BOLD, DRINK BOLDER BEER   Bolder 100% Taste 0.0% Alcohol.

BE BOLD, DRINK BOLDER BEER

Bolder 100% Taste 0.0% Alcohol.

001_05.png

SAY CIAO TO AMBER CITRON RADLER   Amber Citron 2% ABV.

SAY CIAO TO AMBER CITRON RADLER

Amber Citron 2% ABV.

001_04.png

MIX UP YOUR NIGHTS WITH HARD RADLER   Cordon Hard Radler 3.5% ABV.

MIX UP YOUR NIGHTS WITH HARD RADLER

Cordon Hard Radler 3.5% ABV.

001_06.png

IMPOSSIBLES MAKES THE IMPOSSIBLE, POSSIBLE   The Impossibles double dark IPA 0.0%

IMPOSSIBLES MAKES THE IMPOSSIBLE, POSSIBLE

The Impossibles double dark IPA 0.0%