H E I N E K E N - N A B
For this campaign different scenarios were illustrated, the 6 different kinds of non-alcoholic beer and Radler, the channel the creative are instagram and facebook in a sequence of animation of 6 seconds and loop.
The concept of this campaign is to involve the product in "abstract situations of daily life" in which it can be imagined that beers are protagonists of the same scenarios beyond our sight. Elements such as the water float behind to beer is who is enjoying the pool & copy mean "SOAK UP THE FLAVOUR WITH GOLDEN BLONDE BEER", a beer taking a running in the park and drinking a few drops of citron copy means & copy means "SAY CIAO TO AMBER CITRON RADLER".
They are an excellent way to set your brand apart from the rest, push brand awareness, and immediately trigger association with your brand.
Agency: 180KINGSDAY Amsterdam
Platforms used: Website, Facebook, Instagram
Art Direction / Illustration / Animation: Andrea Cuervo
Animation Support: Thomas Smit
Year : 2018